You say Q, I say winter

Marketing, wild imagination, sheer boredom, whatever the reason, the Weather Channel has certainly added an amount of humor to the dreary winter months with their new naming system for winter storms. I remember a time, so many ages ago in my younger years, when a snow storm was just...winter weather. As for storm "Q", I hear that it did dump oodles of snow on some unsuspecting people, and I will grant that the four or five inches we got over a matter of two hours was rather exhilarating, but they didn't even cancel school.

So I'm wondering, is it possible that the national meteorologists were replaced with regional weathermen from places like South Carolina and Georgia? Because where I'm from, even a foot of snow in a day doesn't warrant a naming system. They just call it winter, and we're glad it's finally around this year.